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WORK

FROM VISION
TO VICTORY

Good packaging design has to be more than just
a pretty face – it’s what separates you from the
competition. Truly exceptional design captivates
with its visual impact, communicates clearly and
above all else, it has the ability to create a
memorable and lasting emotional connection
with your consumers.

WORK

FROM VISION
TO VICTORY

Good packaging design has to be more than just a pretty face – it’s what separates you from the competition. Truly exceptional design captivates with its visual impact, communicates clearly and above all else, it has the ability to create a memorable and lasting emotional connection with your consumers.

STATUS DEODORANT

HOW DO YOU PERSUADE YOUNG CONSUMERS TO WEAR THE DEODORANT THEIR DADS ALWAYS WORE?

Re-imagining one of South Africa’s
most recognisable and iconic
deodorant brands involves using design
ingenuity to bring modernity and
relevance to a good old favourite.

Re-imagining one of South Africa’s most recognisable and iconic deodorant brands involves using design ingenuity to bring modernity and relevance to a good old favourite.

  • Read More

AMARULA CREAM LIQUEUR

How does “African-made” take the limelight on a global stage?

Balancing recognisability with
newness is key to minimising risk
when upgrading a Marula cream
liqueur that has become synonymous
with the category. The new look
remains true to legacy while
globalising and modernising.

Balancing recognisability with newness is key to minimising risk when upgrading a Marula cream liqueur that has become synonymous with the category. The new look remains true to legacy while globalising and modernising.

  • Read More

NON-ALCOHOLIC BEVERAGES

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ALCOHOLIC BEVERAGES

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GROCERIES

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CONFECTIONERY

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HOME & PERSONAL CARE

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POINT OF SALE

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NON-ALCOHOLIC BEVERAGES

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ALCOHOLIC BEVERAGES

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GROCERIES

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CONFECTIONERY

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HOME & PERSONAL CARE

View More

POINT OF SALE

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PROCESS

FOR US IT'S ABOUT
DESIGN THAT SELLS

Our approach to design goes beyond
guesswork and assumptions.

By incorporating rapid, validated feedback
directly from consumers, we reduce risks and
ensure that our designs are not just visually
appealing but also predictive of sales
performance.

PROCESS

FOR US IT'S ABOUT DESIGN THAT SELLS

Our approach to design goes beyond guesswork and assumptions.

By incorporating rapid, validated feedback directly from consumers, we reduce risks and ensure that our designs are not just visually appealing but also predictive of sales performance.

Category analysis
Trends
Consumer insights
Workshops
Brand strategy
Positioning
Naming

TEST

Product ideation
Design for packaging
Structural design
Adaptation
Implementation
3D renderings
Mock-ups

TEST

Repro & finished art 
Print consultation
Supplier liaison
Product specifications
Print specifications
Brand curatorship

PEOPLE

WE'RE IN THE
PEOPLE-BUSINESS

We believe in being humble, approachable,
and real. That’s why we choose to remain
hands-on, from the bottom-up.

We understand that the heart of our business
lies in the people we work with which is why
we value relationships: within our team, with
our clients and with consumers.

PEOPLE

WE'RE IN THE
PEOPLE-BUSINESS

We believe in being humble, approachable, and real. That’s why we choose to remain hands-on, from the bottom-up.

We understand that the heart of our business lies in the people we work with which is why we value relationships: within our team, with our clients and with consumers.

WHO'S IN CHARGE

ALASTAIR (BIG PICTURE)
HAARHOFF

OWNER & CEO

Just read:
Surrounded by idiots
– Thomas Erikson
READ MORE

CARLA (RELATIONSHIP
GURU) KILIAN

CLIENT SERVICE DIRECTOR, JHB

Just heading out to:
Grab a real coffee
READ MORE

THELMARIE (CREATIVE
MASTER) BRINK

CREATIVE DIRECTOR, CT

Just won:
Bronze at the World Brand
Design Society Awards 2022/3
READ MORE

THINUS (NUMBER
CRUNCHER) BRINK

GROUP FINANCIAL MANAGER

Just wishing:
Wayne Enterprises
was a real client
READ MORE

CARLA (VISUAL SCULPTOR)
LE ROUX

CREATIVE DIRECTOR, JHB

Just said:
‘Are we going to have a love
sesh about this brief?’
READ MORE

VANESSA (THE BOSS)
BOSMAN

GROUP MANAGING DIRECTOR

Just shared:
“Halloween costumes
for you and your horse”
READ MORE

WHO'S IN CHARGE

ALASTAIR (BIG PICTURE)
HAARHOFF

OWNER & CEO

Just read:
Surrounded by idiots
– Thomas Erikson
READ MORE

CARLA (RELATIONSHIP
GURU) KILIAN

CLIENT SERVICE DIRECTOR, JHB

Just heading out to:
Grab a real coffee
READ MORE

THELMARIE (CREATIVE
MASTER) BRINK

CREATIVE DIRECTOR, CT

Just won:
Bronze at the World Brand
Design Society Awards 2022/3
READ MORE

THINUS (NUMBER
CRUNCHER) BRINK

GROUP FINANCIAL MANAGER

Just wishing:
Wayne Enterprises
was a real client
READ MORE

CARLA (VISUAL SCULPTOR)
LE ROUX

CREATIVE DIRECTOR, JHB

Just said:
‘Are we going to have a love
sesh about this brief?’
READ MORE

VANESSA (THE BOSS)
BOSMAN

GROUP MANAGING DIRECTOR

Just shared:
“Halloween costumes
for you and your horse”
READ MORE

ABOUT

LOCAL ROOTS
GLOBAL VISION

We’ve been building brands since ’99. With
3 offices and clients across Africa, the
Middle East, and Europe, our expertise
spans all consumer categories and markets.

Whether it’s a small-scale artisanal brand
or a retail powerhouse with a vast product
line, our designs are not just
Instagram-worthy, but also highly effective.

ABOUT

LOCAL ROOTS
GLOBAL VISION

We’ve been building brands since ’99. With 3 offices and clients across Africa, the Middle East, and Europe, our expertise spans all consumer categories and markets.

Whether it’s a small-scale artisanal brand or a retail powerhouse with a vast product line, our designs are not just Instagram-worthy, but also highly effective.

© Just Design 2023

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ALASTAIR HAARHOFF

Owner & CEO Armed with a B.Comm degree from
Stellenbosch University, Alastair headed straight into
the world of finance. But after a brief introduction to the
creative industry and its unique problem-solving ability,
he was hooked. With a passion for entrepreneurship and
creativity, Alastair has been at the helm of Just Design
for over 20 years – expanding the business across South
Africa and into London.

He has worked across a broad portfolio of leading global
liquor and tobacco brands, and has co-founded partner
agencies Epic Lion and Innovatr.

With his focus firmly on the future, Alastair continues to
follow his dream of building Just Design into a global
industry leader that helps clients to build the successful
brands of tomorrow.

Owner & CEO Armed with a B.Comm degree from Stellenbosch University, Alastair headed straight into the world of finance. But after a brief introduction to the creative industry and its unique problem-solving ability, he was hooked. With a passion for entrepreneurship and creativity, Alastair has been at the helm of Just Design for over 20 years – expanding the business across South Africa and into London.

He has worked across a broad portfolio of leading global liquor and tobacco brands, and has co-founded partner agencies Epic Lion and Innovatr. With his focus firmly on the future, Alastair continues to follow his dream of building Just Design into a global industry leader that helps clients to build the successful brands of tomorrow.

CARLA KILIAN

Carla’s early years revolved around the sun, sea and sand
in her hometown of PE, where she completed a B.Comm
degree in Business Management. But it was her love for the
creative world that kickstarted her career in advertising.


With 3 years spent in London, working on a major brand
migration across Western Europe for British American
Tobacco, Carla returned home to work for Network BBDO
before joining Just Design a couple of years later.


She oversees our Jhb client portfolio and effortlessly
switches between the demands and intricacies of both
local and global clients, making her a valued leader and
advisor to both clients and staff.

Carla’s early years revolved around the sun, sea and sand in her hometown of PE, where she completed a B.Comm degree in Business Management. But it was her love for the creative world that kickstarted her career in advertising.

With 3 years spent in London, working on a major brand migration across Western Europe for British American Tobacco, Carla returned home to work for Network BBDO before joining Just Design a couple of years later.

She oversees our Jhb client portfolio and effortlessly switches between the demands and intricacies of both local and global clients, making her a valued leader and advisor to both clients and staff.

THELMARIE TOERIEN

With 21 years’ experience in the industry, Thel is a designer, thinker and innovator, with a passion for packaging.
Having several awards behind her name, she places great
emphasis on shaping packaging design as a specialist
industry in South Africa.

She lends her experienced hand to the creation of some of
the most iconic mainstream and craft brands on our local
shelves: Amarula, Bain’s, Lanzerac, Drostdy-Hof, Savanna, Hunter’s, Caribia, Three Ships, Vital, Fruitree, Dalkeith
wine…and the list goes on.

Her philosophy that good thinking leads to great design
carries through into all that she does.
With 21 years’ experience in the industry, Thel is a designer, thinker and innovator, with a passion for packaging. Having several awards behind her name, she places great emphasis on shaping packaging design as a specialist industry in South Africa.

She lends her experienced hand to the creation of some of the most iconic mainstream and craft brands on our local shelves: Amarula, Bain’s, Lanzerac, Drostdy-Hof, Savanna, Hunter’s, Caribia, Three Ships, Vital, Fruitree, Dalkeith wine…and the list goes on.

Her philosophy that good thinking leads to great design carries through into all that she does.

THINUS BRINK

Thinus is very much the Bruce Wayne of the agency. As one
would expect from anyone who holds a B.Comm (Hons) in
Management Accounting, he is meticulous, detailed and
introverted. But then there is also the Batman side, that
sees Thinus playing guitar and singing in front of crowds
of people.

The majority of his career has been spent at Just Design,
where he enjoys interacting with the creatives, and trying
to exude patience with SARS and debtors.
Thinus is very much the Bruce Wayne of the agency. As one would expect from anyone who holds a B.Comm (Hons) in Management Accounting, he is meticulous, detailed and introverted. But then there is also the Batman side, that sees Thinus playing guitar and singing in front of crowds of people.

The majority of his career has been spent at Just Design, where he enjoys interacting with the creatives, and trying to exude patience with SARS and debtors.

CARLA LE ROUX

Carla seldom approaches anything in the conventional way.

Post matric, she jetted off to the USA to study a Fine Arts
degree at Michigan State University. Upon return to SA,
she added an advertising diploma from Vega to her arsenal,
and jumped straight into the creative industry. Her career
reads like a wish list, with experience in all of the leading
agencies, and with brands like Audi, Nedbank, Toyota,
Samsung, Mc Donald’s, Merc, and many others.

Having worked extensively across all disciplines from ATL
and BTL, to branding, only one remained: packaging. She
has finally found her perfect fit at Just Design, and still
doesn’t approach anything in a conventional way.

Carla seldom approaches anything in the conventional way.

Post matric, she jetted off to the USA to study a Fine Arts degree at Michigan State University. Upon return to SA, she added an advertising diploma from Vega to her arsenal, and jumped straight into the creative industry.

Her career reads like a wish list, with experience in all of the leading agencies, and with brands like Audi, Nedbank, Toyota, Samsung, McDonald’s, Merc, and many others.

Having worked extensively across all disciplines from ATL and BTL, to branding, only one remained: packaging. She has finally found her perfect fit at Just Design, and still doesn’t approach anything in a conventional way.

VANESSA BOSMAN

With an Honours degree in Information Design from
University of Pretoria, Vanessa spent the first half of her
career working as designer and CD in SA’s top branding
agencies, helping clients like Apple, Investec, FNB,
Wrigley, Samsung and Coca-Cola. All the while, her left
brain yearned for life away from a screen, so 10 years ago
she joined Just Design and opened the JHB office.

She now manages both SA offices, and enjoys the best of all
worlds: client relationships, strategy and business, always
through the eyes of a creative.
With an Honours degree in Information Design from University of Pretoria, Vanessa spent the first half of her career working as designer and CD in SA’s top branding agencies, helping clients like Apple, Investec, FNB, Wrigley, Samsung and Coca-Cola. All the while, her left brain yearned for life away from a screen, so 10 years ago she joined Just Design and opened the JHB office.

She now manages both SA offices, and enjoys the best of all worlds: client relationships, strategy and business, always through the eyes of a creative.