Successfully migrate South Africa’s largest and favourite maize meal brand, White Star, into the cereal aisle with an instant maize porridge offering.
Fit the cereal category whilst still respecting the brand’s established visual language.
We created a strong, recognisable architecture rooted in the brand name and identity. The brand’s star icon informed a visual device to hold the other brand elements. Simple and clean, yet modern and progressive.
Voted Product of the Year 2017 in the Breakfast Category.