Shake up the modern craft beer revolution in the UK.

Streetlife is exploding in the UK as a strong craft platform and rich territory for the ever sought-after millennial. By dissecting the essence of streetlife and street expression, we identified a fun defiant concept that takes inspiration from old and new.

We grounded our irreverent streetlife approach in Watling Street by hero-ing the historical characters who walked the self-same street. We playfully defaced these great icons in the vein of street art, creating rich stories that tied them to brand. Now Watling Street stands proudly on shelf, full of charisma and unapologetic presence.

The bold creative approach renewed excitement around the brand and allowed it to step change into the next phase of growth.