Three Ships Whisky has always defied convention by doing things differently. In celebration of this ethos, they released the Three Ships 10-Year-Old Single Malt.
Bring the brand positioning of “pioneering spirit” to life in a manner suited to a flagship whisky.
To bring the brand story to life, and reflect it’s top tier status, we looked to enhance both the design language and finishes. A split label was used on the front; intricate details like embossing, foils and high-build inks; sophisticated materials such as premium uncoated paper; and owning the blue colour associated with high-end whiskies.
Honouring the passionate stewardship of Master Distiller, Andy Watts, who continually experiments to create firsts for the local whisky industry; the new limited edition 10-Year-Old matches this ambition inside and out.