AIM
Introduce SA’s first tequila flavoured cider under iconic brand, Savanna.
APPROACH
Savanna has always been known for doing things differently and we took up the challenge to be equally original when it came to innovation and packaging, developing the name and concept for LOCO, cider that is a “leedle bit crazy.”
DESIGN SOLUTION
The bold and individualistic bottle that emerged has close visual links to the masterbrand so that consumers will immediately recognise it as a “Special Release by Savanna.” It is embellished with a turquoise label incorporating dynamic motifs including masks and Aztec symbols bringing to life the Mexican and tequila influence – all adding up to a unique design for a unique product.
RESULT
This first and only spirit-flavoured Cider in SA created hype, talkability and excitement for Savanna.
