Introduce an exciting new red named Roxton – soon to be the flagship of the Brampton wine portfolio.
The concept centres on Roxton: a pedigreed, award-winning bull that was shipped from the UK to South Africa in the 50s.
We created a label for the wine that captures the spirit of the strong, robust bull and utilised various techniques and finishes to then bring it to life. With a tantalising and uniquely arty label, the flair of the wine is highlighted from the first impression.
Diversifies Brampton, allowing it to play in the super premium space.