Plaisir de Merle Charles Marais
Created in honour of the 17th century Huguenot founder of Plaisir de Merle, this layered offering represents true luxury. The sublime, immersive experience begins with a black Wibalin box, subtly embossed. Opening to reveal a proud bottle silhouette wrapped in fine tissue paper detailing the brand story and wine credentials, tied with ribbon and sealed with wax.
The label is printed on cotton rich paper with an embossed French-style border, gold foil and a monotone colour palette. The use of burgundy creates subtle standout for the signature, which was created in collaboration with a calligrapher working from actual samples of Charles Marias’ handwriting.
The rich heraldic history is further explored in the De Wet gryphon and symbology. The overall result is pared down, elegant design; where texture, details and premium cues set a new benchmark for icon wines.