AIM
Upgrade the pack to improve shelf impact and maximise value perceptions.
IDEA
Build on the strong circular architecture to strongly evolve the brand into the future.
DESIGN SOLUTION
We retained and refined the core recognisable elements whilst improving the visual balance of the pack. Each tier was re-looked to be made more engaging and distinguishable, so consumers can easily navigate the range. The pack also underwent a structural change with the introduction of a new re-sealable closure and a sturdier base, allowing it to stand proudly on shelf, and showcase the new look and feel.
RESULT
The upgrade retained existing consumers while recruiting new users into the brand.
