Leopard’s Leap was started in 1999 by the renowned Rupert family of South Africa and is well established as a classic upmarket global wine brand.

We were tasked with building on the brands established equity and strengthening its positioning as South Africa’s contemporary classic.

Building on the new brand essence of ‘Quality Time’, we created a fresh new visual language that incorporated a new image style, tonality, type style and colour palette.

The result, a modern and contemporary new identity that elevates the Leopard’s Leap brand globally.