The brief was to create a new gin brand for the makers of Ginologist, Craft Link Distillery, and capture the essence of Africa in a beautiful brand name and bottle label design.

The flavour profile of any gin is determined by its ingredients. And those ingredients need to tell a visual story. We looked at the visual structure of each botantical and converted them into a striking geometric pattern – emulating a pattern that you would see through a kaleidoscope. This multi-dimensional pattern was then printed directly onto every bottle – allowing consumers to collect and reuse the bottles in creative ways once empty.