Create a concept wine brand in response to a need for an intriguing new sweet red blend in the Canadian premium market.

We began by developing a concept and name INCEPTION, interpreting it in a mysterious way.

Rooted in the story of the beginning of humankind, this label is a portrait of temptation. The striking and unusual blue-foiled illustration makes a bold statement, while the unorthodox cartouche illustration style reveals hidden layers of meaning. We would like to thank Studio Mutti for visualising our ideas and creating the beautiful illustration we used in our design.

The new brand takes its position as the penultimate pursuit of earthy delights, capturing the imagination of international markets beyond original targets.