OUR WORK
Harrier Whisky
With no investment in the packaging or marketing support in over 11 years, Harrier whisky had become recessive on shelf and the brand was no longer top-of-mind.
Our aim was to upgrade and premiumise the Harrier packaging, appealing to modern consumers and bringing excitement and interest into the brand.
Our design studio found a solution that balanced modernity with recognisability – by reworking the label to appear more crafted and considered whilst celebrating the owned assets of the brand, such as the harrier dog and wordmark. Punchy shelf standout was a key design factor.
Since the new pack launch, sales have increased by 11%.