IQF is technology that allows food manufacturers to extend their offerings to include frozen products. Our brief was to create a standalone brand targeted at the food industry.

The name Fresha and the identity was inspired by the brand essence ‘The Freshest Food Innovation Solutions’. A letter F was combined with an abstract leaf shape to create symbol to represent freshness and growth.

The result is a clean and modern visual identity that helps strengthen Fresha as one of the leading innovative food technology companies in South Africa.