Challenge
IQF is technology that allows food manufacturers to extend their offerings to include frozen products. Our brief was to create a standalone brand targeted at the food industry,
Solution
The name Fresha and the identity was inspired by the brand essence ‘The Freshest Food Innovation Solutions’. A letter F was combined with an abstract leaf shape to create a symbol to represent freshness and growth.
Result
A clean and modern visual identity helps strengthen Fresha as one of the leading innovative food technology companies in South Africa.
