AIM
Redesign Drostdy Hof’s packaging in line with its new proposition: Share the Moment.
IDEA
A pack that appreciates and shares life’s everyday moments, inviting consumers to make new memories with Drostdy Hof.
DESIGN SOLUTION
We identified and depicted those wine-drinking moments of which memories are made, capturing them in a distinctive photo frame device that creates a focal point on pack. The scene in the photo is expanded in the surrounding space through pencil illustrations that link back to recognisable wine credibility. The label is split to allow the brand name to sit confidently and proudly on the bottle.
RESULT
Drostdy Hof moves with the times, defending its universal appeal and popular position despite many new entries to the market, both locally and abroad.
