AIM
The health and fitness trend remains the largest consumables growth area year-on-year and Clere wanted to harness this opportunity with a new men’s range.
APPROACH
We stopped benchmarking against personal care and moved into the active space entirely, launching Clere Active.
DESIGN SOLUTION
We relooked the current range and architecture, devising a solution that pushes the ‘active’ concept to the max – from variant naming to look and feel. Clere Active now owns a space of high-performance skin care. The sporty and aerodynamic bottle completes the look and reiterates a product that is both functionally and scientifically superior.
RESULT
Clere has successfully been re-positioned to stand for high-performance skin care and an active lifestyle.
