Challenge
Creating a new brand and space that offers a combination of customised motorbikes, organic roasted coffee, art and retail in one modern industrial inspired warehouse space.
Solution
Driven by the core essence of ‘Be Original. Be Free’ the Cafe Rider brand embraces the freedom and creative expression of individuals, from enjoying the freshly roasted specialty coffee to customising a motorcycle of your dreams. The brand takes its inspiration from the vintage Cafe Racer sub-culture of the 50’s, 60’s and 70’s.
RESULT
Since launching in 2013 the business has become established as one of the most popular destinations in Dubai for like-minded creative, coffee and bike enthusiasts.
