AIM
Develop a local, limited edition, festive season range for Cadbury’s.
IDEA
Re-imagine holiday symbolism for the sunny Southern Hemisphere where traditional white Christmas imagery does not fit.
DESIGN SOLUTION
Taking inspiration from beaded craft and Zulu love letters, we built on the style of Cadbury on-pack intrinsic and created characters for each variant – Festive Whisper, Frosty Glee, and Whispers Snowball – each made out of the ingredients found in the respective products. Finally, we enhanced the overall feel of the packs by working with the metallic foil substrate.
RESULT
Cadbury’s first locally-inspired seasonally-themed products delighted and resonated with South African consumers – to the point that they sold out before Christmas.
