A wonderful example of how a carefully considered packaging concept can inform the above- and below-the-line executions – thus creating a full 360° campaign – the right way around. It all starts with a brief, some solid thinking, and a l’il bit of creative magic…

Just Design Jhb was briefed to come up with a unique idea for Easter that could translate into multiple chocolate formats and really start to shake up the conventional annual Easter offerings. We could very easily have conceptualised a few one-off designs, but opted instead to really create an Easter brand and world – complete with characters and a wonderful back story, set to change the Easter confectionery market.