To refine the visual language of Bain’s Single Grain Whisky to reflect the brands growing stature. Hero the endemic Cape Mountain Leopard and bring in more whisky cues.

The two full-length leopards were dropped in favour of a single eye-catching headshot, which was taken out of the crest and stylised to have a greater presence on pack. We introduced more whisky language such as uncoated paper, buff colouring, layered typography and the distiller’s signature. The label has been restructured to add to the distinctiveness. All the other elements were made more ownable, while still maintaining strong ties with the original design to ensure recognisability.

Bain’s has been awarded the world’s best single grain whisky and this point of difference is now strongly highlighted to stand out on pack.