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Astros

Packaging

Astros

AIM

Create an out-of-this-world upgrade for Cadbury Astros.

IDEA

We drew inspiration from popular culture trends and Pixar-styled animation to combat the competitive confectionary space where bright packs, modern finishes and rendered characters abound.

DESIGN SOLUTION

We proposed a much more user-friendly horizontal format, rejuvenating the design to be colourful, playful and sporting an element of the scientific.

RESULT

The new pack is true to brand, while bringing Astros back into young consumer’s visual orbit.

Astros-40g-Packs

 
Hunter’s Edge Alpha Brewery

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Stellenbosch 7600

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Fourways

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WC1X8HN

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