Create an out-of-this-world upgrade for Cadbury Astros. We drew inspiration from popular culture trends and Pixar-styled animation to combat the competitive confectionary space where bright packs, modern finishes and rendered characters abound.

We proposed a much more user-friendly horizontal format, rejuvenating the design to be colourful, playful and sporting an element of the scientific.

The new pack is true to brand, while bringing Astros back into young consumer’s visual orbit.