AIM
Launch a craft cider that competes in the mainstream beer space.
IDEA
Combine all the craft cues of quality and authenticity with the brand look and feel of premium beer.
DESIGN SOLUTION
Reminiscent of African design while being distinctly modern, the packaging captures the popular sentiment of its times: proud of where it comes from, but firmly focused on where its going. The wraparound label and striking triangular pattern stand out. Colouration is inspired by the exceptionally drinkable intrinsics. Sophisticated yet edgy, it captivates the senses from first sight.
RESULT
Spontaneous uptake by millennial drinkers based on badge appeal of the bottle.
