AIM
Create a collectible limited edition series that celebrates the heritage of SA’s favourite tomato sauce.
IDEA
The first design centres around All Gold’s ‘crammed full of tomatoes’ proposition; while the second is a tribute to ‘local flava’ and South African-isms that our consumers can relate to.
DESIGN SOLUTION
Fun, playful and quirky; these illustrative designs helped to push All Gold into a realm of youthful frivolity whilst retaining its big brand gravitas.
RESULT
2 million bottles sold out. Many collected as keepsakes of an icon brand.
