We took a collaborative approach – working closely with the brand team on strategy, concept development, design and roll-out – to create a new pack that builds on the brand’s distinctive assets. Our London and Cape Town design studios worked closely together, evolving the bottle and label shape to subtly reflect the silhouette of an elephant’s head, whilst hero-ing the three key visual elements: marula fruit, elephant, and bottleneck tassel.  

We modernised the logo, adding pattern and colour inspired by the local landscape and communities. All adding up to a confidentand proud design where each bottle is a piece of our natural heritage, made to be savoured on a global stage.